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 Problem: LPKF's advertising campaign was not appropriate for the U.S. market because it did not effectively communicate the benefits of its product and manufacturing capabilities. Solution: Diversity took the German-designed advertising campaign and changed it to address the hot buttons of U.S. design and test engineers. We developed appropriate messaging and design to create demand in the United States and then selected domestic and international publications that would optimize lead generation. Result: Very high overall revenue growth. Along with Diversity's efforts in advertising, we are executing a comprehensive public relations program. |
