Problem: The company needed a new name and a new identity to match the name and the company's growth from a small operation to a regional player in systems integration. Finally, Symatrix needed its first real set of sales collateral material.

Solution: Diversity and Symatrix Technology agreed that they should no longer be identified among the "alphabet soup" of companies using acronyms and initials for names. Diversity developed several alternative names for the company and it was agreed that Symatrix Technology was the strongest. Upon approval, Diversity developed the modular sales collateral tools that were needed to support Symatrix's field staff. The materials cover the company's core business units and are consistent in style and design.

Results: The brand and the collateral continue to be a source of pride and recognition for the company. More importantly, sales and profits continue to grow each year.