Solution: Extend the hand of partnership and provide relevant sales data. With a very limited budget, but with extensive experience in distributor and channel relations, Diversity proceeded to create a partnership scenario - one that is rich in benefits and focuses on key sales data that could be taken to the field. We produced a short run of a three-color pocketed-folder that described the partnership, listed hard resources and articulated benefits. Inside were product profiles that identified key features/benefits, hot buttons, markets/customers/applications. No fluff. A quick read. Just the facts sales people want to see.

Results: A great success.