As the surge towards e-commerce continues, what can you do to set your company apart from the competition?

Although millions of dollars have been generated in online sales, it is estimated that 70 to 75% of the 100,000 virtual storefronts on the Web are losing money (How to Grow Your Business on the Internet, 3rd Edition, Vince Emory.) Currently, only 2% of the people who click onto web sites actually buy something (Forbes, 12/17/99.) Indeed, there is a high abandonment rate on the Internet for reasons such as difficulty in navigation, or site visitors simply not finding the information they are looking for.

How do you get shoppers to buy and return for repeat visits?

Push-to-Talk technology is an interactive communications mechanism that adds the warmth of human interaction with the convenience of the Internet. By clicking on the Push-to-Talk button on a web site, site visitors send a message directly to the company's call center. A customer representative then phones this individual directly to answer any questions they may have. Push-to-talk technology enhances online sales, service, and support. This means increased customer satisfaction; making it possible for an e-commerce company to close more transactions and increase revenue. Clearly, this technology benefits both parties.

The ability to add voice to an Internet session is quickly becoming an integral part of any e-commerce site. In the words of Bill Gates, "In the future…there won't be any significant web site where you won't be able to push to talk and speak to a customer representative." (ETRE Conference, 9/12/99)

If you would like to find out more about Push-to-talk technology, please contact us and we will be happy to answer any questions you may have.

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