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TestMart is an information intermediary between buyers and sellers of general purpose test equipment. They provide unbiased information to consumers about competing products and act as a middleman in the selling/buying process. All this activity occurs on the company's web site, which was launched in the summer of 1999. TestMart's site and its competitive-product comparison software are technologically state-of-the-art. TestMart has become a one-stop source for test and measurement information. Diversity revised TestMart's branding scheme and developed tools for effective brand management.
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